Email & Lifecycle Marketing with PostgreSQL

Open rates have become unreliable as a metric. We report revenue per recipient, which is harder to flatter and far more useful.

PostgreSQL is strongest at it handles far more workload than teams expect, with one operational model. For email & lifecycle marketing that matters because the failure modes of this kind of system tend to cluster exactly there.

The honest trade-off: genuine analytical workloads past a certain scale belong in a warehouse. We say that up front because a stack chosen for fashion rather than fit becomes someone's migration project two years later. We build the smallest thing that proves the case, put it in front of real users, and expand only what earns its keep.

We hand over with runbooks, tests and a team that knows how it works, not a dependency.