East India
Recommendation & Personalisation across West Bengal
Recommendations that lift the metric you care about, measured by experiment, not by offline accuracy. Covering every district and PIN code in West Bengal.
- Districts
- 23
- PIN codes
- 1,147
- Cities mapped
- 29
Recommendation & Personalisation in West Bengal
Offline accuracy and revenue are different things. We measure recommendations by experiment against the business metric, because that is the only number that pays anyone.
West Bengal runs on engineering and steel, jute and textiles, leather, tea and financial services, an older industrial base with substantial legacy-system modernisation work ahead of it. Where recommendation & personalisation earns its budget here usually follows directly from that mix.
We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong. We hand over with runbooks, tests and a team that knows how it works, not a dependency.
নমস্কার , Nomoskar. We work in Bengali and English across West Bengal.
West Bengal coverage
- State / UT
- West Bengal
- Region
- East India
- Districts covered
- 23
- PIN codes covered
- 1,147
- Cities mapped
- 29
- Working languages
- Bengali, English
What is included
- Event tracking design, since most projects start with inadequate data
- Baseline popularity model to beat
- Hybrid collaborative and content-based ranking
- Cold-start handling for new users and new items
- A/B testing framework with proper statistics
- Business-metric reporting, not just offline accuracy
Districts of West Bengal
Every district has a coverage page listing its PIN codes.
- Alipurduar24 PINs
- Bankura45 PINs
- Birbhum43 PINs
- Burdwan1 PINs
- Cooch Behar25 PINs
- Darjiling54 PINs
- East Midnapore83 PINs
- Hooghly84 PINs
- Howrah52 PINs
- Jalpaiguri33 PINs
- Kalimpong5 PINs
- Kolkata78 PINs
- Malda36 PINs
- Murshidabad62 PINs
- Nadia74 PINs
- North 24 Parganas129 PINs
- North Dinajpur14 PINs
- Paschim Bardhaman33 PINs
- Purba Bardhaman87 PINs
- Purulia33 PINs
- South 24 Parganas68 PINs
- South Dinajpur15 PINs
- West Midnapore69 PINs
Other capabilities across West Bengal
Questions
Do you cover all of West Bengal?
Yes, all 23 districts and 1,147 PIN codes. Delivery is remote-first, so coverage is genuinely statewide rather than limited to the cities we happen to have offices in.
Which West Bengal sectors do you work with most?
Across West Bengal the economy leans towards engineering and steel, jute and textiles, leather, tea, financial services. An older industrial base with substantial legacy-system modernisation work ahead of it.
How much data do we need?
Less than people assume to start. A content-based approach works from day one; collaborative filtering improves as interaction volume grows.
How do you handle new products?
Content-based features carry new items until interaction data accumulates, with deliberate exploration so new items get a fair chance to be seen.
How do we know it is working?
Controlled A/B tests measured on revenue or engagement, with proper statistical treatment rather than eyeballing a dashboard.
Recommendation & Personalisation in West Bengal
Covering all 23 districts. Tell us what you are trying to change.
Or email bd@dtrasglobal.com · call +91 74118 77878