Product Design for Automotive

Most products fail by building the wrong thing well. Discovery exists to make that failure cheap, a week of interviews against a quarter of engineering is a very good trade.

In automotive, tier-one supply chains demand traceability on every part and every process. That single fact reshapes how product design has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is visual quality inspection, usually integrated against PLM. Integration comes before intelligence. A model that cannot reach your systems of record is a demo with good manners.

Multi-model by default, so a provider outage is a routing decision rather than an incident. Six weeks to something running in production, not six quarters to a strategy document.