CRM & Sales Automation with Salesforce

Reps do not avoid the CRM because they are lazy; they avoid it because it takes time and gives nothing back. Automation that fills it in changes that equation.

Salesforce is strongest at extensibility and an enormous partner ecosystem. For crm & sales automation that matters because the failure modes of this kind of system tend to cluster exactly there.

The honest trade-off: licence cost and accumulated customisation that slows every change. We say that up front because a stack chosen for fashion rather than fit becomes someone's migration project two years later. Integration comes before intelligence. A model that cannot reach your systems of record is a demo with good manners.

Six weeks to something running in production, not six quarters to a strategy document.