Conversion Rate Optimisation with Claude

Improving conversion is usually cheaper than buying more traffic. The visitors are already paid for; the question is why most of them leave.

Claude is strongest at sustained reasoning over long documents, careful tool use, and a low rate of confident errors. For conversion rate optimisation that matters because the failure modes of this kind of system tend to cluster exactly there.

The honest trade-off: for very high-volume classification or extraction, a smaller model is cheaper at indistinguishable quality. We say that up front because a stack chosen for fashion rather than fit becomes someone's migration project two years later. Integration comes before intelligence. A model that cannot reach your systems of record is a demo with good manners.

Six weeks to something running in production, not six quarters to a strategy document.